Everyone loves a good personality test, which is why it’s such a shame that many of them don't actually work. ↗

The Big 5 Personality Traits ↗ is by far the most widely accepted personality metric by psychologists, and rates people on, as you might guess, 5 different metrics:

1. Agreeableness

2. Extraversion

3. Emotional Stability

4. Openness to New Experiences

5. Conscientiousness

This website is my attempt to replicate the efforts of Jokela et al ↗ which measured these traits among Londoners broken up by neighborhood.

While I am a professional researcher, please note this study is just for fun. I am not backed by any institution academic or otherwise. This data is inherently biased (drawn from self-selected responses from a single source (Reddit)). No population level corrections have been made, so these conclusions only apply to people who are Reddit users or share characteristics with them. I plan to check for significance and correct for income when I have more responses.

The results so far have been really interesting, but we need more responses! If you live in any neighborhood in the 5 boroughs:

Take the survey